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The best candidates
are on job boards. They're on
social media.

70% of your workforce is passive — not actively job searching, but absolutely open to the right opportunity. Social media is where they live. We are your TA marketing arm: building multilayered campaigns that find them, tell your story, and keep your employer brand working — long after a job board ad expires.

Book a TA Strategy Call

See the data

Reach the 70% of candidates job boards can't access

Tell your culture story — not just post a job description

Multilayered campaigns that keep working and keep improving

Attracts people who want your culture — not just any salary increase

A hand holding a smartphone showing an Instagram Reel of a business manager speaking about workplace culture — illustrating how GoHeadHunt reaches passive candidates through social media campaigns.

Why traditional recruitment is broken

Job boards were built for a different era.

The Australian Jobs 2025 report confirms it: not all positions are advertised, and many employers have already moved to social and word-of-mouth recruitment. The evidence is clear — job board advertising alone is failing most employers.

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Nobody reads long text job ads

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It doesn't communicate culture — at all

86% of costly hiring mistakes trace back to poor cultural fit. Yet a job ad shows a list of duties and requirements. The people who are right for your culture can't see themselves in the ad. The people who aren't, apply anyway.

⚠ SHRM: 86% of bad hires = poor culture fit

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You're only reaching 20–30% of available talent

The 70% of your workforce who are passive candidates — the ones open to an opportunity but not actively searching — never see job boards. They only see what's in their social feed. Your job ad doesn't exist for them.

📊 LinkedIn: 70% of workforce are passive candidates

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Most applicants aren't who you want

Job board applications include people applying to fulfil job search obligations, overseas candidates not yet eligible to work, and mass-applicants who haven't read your listing. Candidate ghosting is now the #1 challenge reported by employers on job boards.

⚠ iHire 2025: ghosting is employers' #1 job board complaint

The untapped majority

The best candidate for your next role isn't
looking at job boards.

They're scrolling Instagram on the train. They're on Facebook after the kids are in bed. They're not unhappy enough to job hunt, but they'd absolutely make the move for the right opportunity — if they saw it. Social media is where you find them.

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Australians spend 6+ hours a week on social media

Gen Z averages 10 hours a week. Millennials — the care sector's core workforce — average 7 hours 45 minutes. Your candidates are on social every single day. The question is whether they see you.

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Social media recruiting is 2.3× more likely to reach passive candidates

Employers using social recruiting tools are 2.3× more likely to reach candidates who aren't actively searching. That's the entire passive pool — the 70% job boards can't touch.

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73% of job seekers aged 18–34 found their last job on social media

The childcare educator, the support worker, the chef you need — they found their last role through a social media post. Not SEEK. Not a job board. A post that told a story they connected with.

Book a TA Strategy Call

Storytelling over advertising

Show who you really are.
The right people will come to you.

A job board ad says "here's what we need." A social talent campaign says "here's who we are, what we believe, and what it actually feels like to work with us." One attracts applicants. The other attracts the right people.

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Career journey stories — not just job listings

Multi-post sequences showing the path from Trainee → Educator → Lead Educator → Centre Director. Candidates see their future, not just today's vacancy. They start imagining themselves in your organisation before they've applied.

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Real people, real testimonials

Surki volunteers at the Australian Open and says "I'm having a wonderful time." That's more powerful than 400 words of job requirements. Real voices from your team communicating culture in a way no copywriter can manufacture.

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Location-specific campaigns that feel local

"Join the Edge team in Strathpine" lands differently than a generic ad. Candidates who live nearby feel like you're speaking to them directly. Algorithms amplify local relevance — making your budget go further.

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Event-based and moment-led campaigns

"Volunteer at Melbourne's Iconic Events" isn't a job ad — it's an invitation to a life experience. Events, seasons, milestones, and cultural moments create urgency and excitement that static job listings never can.

Your TA marketing arm

We don't post job ads.
We build employer brands.

GoHeadHunt designs and runs multilayered talent acquisition campaigns — ongoing, evolving, and always attracting people who want your culture, not just their next paycheque.

The compounding advantage

Unlike a job ad,
your social campaign
gets smarter every week.

A job board ad delivers exactly the same result on day 30 as it did on day 1. A GoHeadHunt social campaign compounds. The platform learns who engages, who applies, who accepts — and finds more people just like them automatically.

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Continuous optimisation without extra effort from you

Meta, Instagram, and LinkedIn algorithms are the most powerful targeting tools ever built. We harness them so your campaign improves in the background while you run your business.

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Lookalike audiences find candidates you didn't know existed

Once the algorithm has seen 50+ quality applicants from your campaign, it builds a lookalike model — reaching tens of thousands of people who match your best hires, across every suburb you operate in.

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Social CPC is 68% lower than other recruitment methods

CareerArc benchmark data shows social media recruitment content averages $0.35 cost-per-click — 68% cheaper than competing recruitment marketing methods. Better reach. Lower cost. Improving results over time.

The hidden dividend

Your TA campaign isn't
just attracting candidates.
It's building your brand.

Every social talent campaign is seen by customers, community members, and the public — not just job seekers. How you present your culture and invest in your people signals quality across every audience.

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50%

Lower cost-per-hire with strong employer brand

A visible, authentic employer brand on social media means candidates come to you — reducing spend on job boards and agencies dramatically.

Glassdoor Research

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28%

Lower staff turnover for employers with strong social presence

Candidates who join through culture-led campaigns are more aligned with your values — and far less likely to leave when a $1 raise appears somewhere else.

Glassdoor Research

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75%

Of candidates research your social media before applying

Three in four candidates check your social presence before submitting an application. What they see there determines whether they apply — or apply somewhere else.

Vouch Research 2024

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4×

More high-quality candidates from referral than job boards

When your team shares your social TA content, it reaches passive candidates in their networks. Employee advocacy extends your campaign reach at zero additional cost.

SHRM Referral Research

Your TA marketing arm · Strategy call included

Stop posting
vacancies. Start building
an employer brand that attracts the right people — continuously.

Let's talk about your hiring challenges, your culture, and what a GoHeadHunt social TA campaign would look like for your business. 45 minutes. No obligation. Real strategy.

Book a TA Strategy Call

Back to employer overview

Strategy call included

Multilayered campaigns

Works for any industry

🇦🇺 Australian team

The best candidatesare on job boards. They're onsocial media.

Job boards were built for a different era.

The best candidate for your next role isn'tlooking at job boards.

Show who you really are.The right people will come to you.

We don't post job ads.We build employer brands.

Unlike a job ad,your social campaigngets smarter every week.

Your TA campaign isn'tjust attracting candidates.It's building your brand.

Stop posting vacancies. Start building an employer brand that attracts the right people — continuously.

🤖 AI Career Coach — built for care sector workers

The best candidates
are on job boards. They're on
social media.

The best candidate for your next role isn't
looking at job boards.

Show who you really are.
The right people will come to you.

We don't post job ads.
We build employer brands.

Unlike a job ad,
your social campaign
gets smarter every week.

Your TA campaign isn't
just attracting candidates.
It's building your brand.

Stop posting
vacancies. Start building
an employer brand that attracts the right people — continuously.